• Adweek, Monday, July 20, 2009 10:15 PM

Korean carmaker Hyundai Kia has launched a multi-market review of its media planning and buying assignments outside the United States. Ad spending on the business is reported to be more than $300 million. The U.S. account, which is handled by Initiative, went through a review last year and is not affected.

Among the territories in play are Europe, with an estimated media budget of $100 million, and the U.K., with a $50 million budget. Parts of Asia and South America are also believed to be involved. Omnicom Media Group, which handles Kia's European business, will participate in the review, say insiders. Other contenders are unknown.

Read the whole story at Adweek »