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Appreciating David Ogilvy, Ten Years After His Final Sale

George Parker, according to his bio, writes two blogs including AdScam - The Horror in the U.S., "which is without doubt, one of the most foul and annoying, piss & vinegar ad blogs on the planet." Well, this morning he reserves the p&v for the "current abyss" that the ad biz finds itself in while fondly reminiscing about his two meetings with David Ogilvy, who passed away a decade ago today.

"Perhaps David's greatest contribution to advertising was an unashamed and unwavering enthusiasm for the business which was based on an acceptance of what it is all about. 'Never forget, advertising is about selling,' as he unfailingly liked to remind everyone, including yours truly, even after a 25-year hiatus," Parker writes.

"But he also combined this bedrock credo with a belief that you didn't have to hit your audience over the head with a two by four to achieve the sale."

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