The initiative will include products and services supporting competition in the amateur and entry-level professional ranks, and integrated marketing activities designed to raise the profile of Honda Racing and HPD.
To launch its new grassroots initiative, HPD will operate the Honda Racing Line, a club targeted at licensed participants in amateur and entry-level professional racing. The Honda Racing Line will provide its members with a direct connection to HPD.
The grassroots motorsports initiative focuses on merchandise sales and additional services aimed at race fans.--Karl Greenberg
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