In an interview with Econsultancy CEO Ashley Friedlein, Renee Blodgett gets the lowdown on Friedkin's views on technology and social media. He says that Econsultancy has more than 10,000 followers on Twitter. The tweets are, for the most part, created from posts on the company's blog.
Friedlein says Twitter drives traffic to Econsultancy.com, which is monetized via advertising and memberships. It's also used to drive inbound links to improve search rankings, and support customer service through direct connections with employees who directly respond to requests. Other social networks support the company, too. LinkedIn groups, for example, drive traffic to the company's Web site, as well as serve as a resource to target potential speakers for events.