- SEO Book, Tuesday, July 28, 2009 5:18 PM
Framing a statement can influence how customers respond to it. "Framing," or semantics, sets the agenda, definining a "set of ideas, conditions, or assumptions to determine how something is approached, perceived or understood," according to Peter Da Vanzo.
Stepping through the process to construct SEO frames that work, Da Vanzo explains if you tell a group of base jumpers 1% of all base jumpers die horrible deaths, you'll get few people signing up. Tell them, however, that 99% live and it sounds more appealing.
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