Leading Internet Associations to Work Together to Unify Industry

  • October 26, 2000
The largest association in wireless advertising and the newly formed Radiate Internet Roundtable ("RIR") have agreed to work together to find a common ground solution to Internet audience measurement. The RIR is a group of leading metrics, advertising and wireless companies who have joined to clarify the confusion in audience measurement reporting. Specifically, the group will begin work on a new, universal set of terms that accurately defines what a unique user is. "The RIR is an excellent forum to develop and hone solutions for an issue that is important today and even more important for the wireless, ubiquitous future of the Internet," said Robert O'Hare, Director of Mobile Commerce at Motorola and WAA co-chair. RIR members see the Web evolving from its current status as a destination to a medium through which advertisers will reach audiences via cell phones, PDAs, software and traditional Web pages. The next RIR meeting will be in January in Ft. Lauderdale, Fla. The group met previously on July 12 in New York City and Sept. 21 in San Francisco.
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