Online Marketing Research Extended to Advertising Community
Oct 25, 2000, 11:08 AM
Opinion Place, online survey and marketing research area of Digital Marketing Services, has expanded its sampling frame to include more than three out of four online households (Media Metrix). Opinion Place now has the broadest reach available on the Internet today for conducting surveys. Operated by DMS, Opinion Place's random selection process offers a reliable and scientifically-proven method of conducting custom marketing research online. Previously available to AOL's 24 million members, Opinion Place is now promoted across high-trafficked member areas on the AOL properties, including America Online, AOL.COM, CompuServe and Netcenter. In addition, with the launch of the AOL AAdvantage Rewards, new AOL AAdvantage members and American Airlines' 40 million AAdvantage members are also eligible to take surveys in Opinion Place. Opinion Place, unlike online panels, randomly assigns qualified respondents to surveys based on real-time demographic and behavioral screening rather than historical data.