Opinion Place, online survey and marketing research area of Digital Marketing Services, has expanded its sampling frame to include more than three out of four online households (Media Metrix). Opinion
Place now has the broadest reach available on the Internet today for conducting surveys. Operated by DMS, Opinion Place's random selection process offers a reliable and scientifically-proven method of
conducting custom marketing research online. Previously available to AOL's 24 million members, Opinion Place is now promoted across high-trafficked member areas on the AOL properties, including
America Online, AOL.COM, CompuServe and Netcenter. In addition, with the launch of the AOL AAdvantage Rewards, new AOL AAdvantage members and American Airlines' 40 million AAdvantage members are also
eligible to take surveys in Opinion Place. Opinion Place, unlike online panels, randomly assigns qualified respondents to surveys based on real-time demographic and behavioral screening rather than
historical data.
