• by Laurie Sullivan , Staff Writer @lauriesullivan, July 30, 2009

If you're a CPG company, how do you convince a brand manger to invest in BT, especially when customers are going to the physical store, rather than online, to purchase products?

Doug Chavez, senior manager for digital marketing at Del Monte Foods, says you tie cash register data into the BT platform to serve up more relevant ads when people are online.

But the question for me is how targeted is that information to the profile of the consumer?