News Brief

Chevron Taps Journo For Promo

Chevron has tapped auto scribe Jeff Bressler to help launch Texaco's Everyday Performance Instant Win Game. Bressler will drive more than 3,000 miles cross country to meet Texaco customers and will blog and Tweet after visiting more than 15 Texaco stations, beginning in Atlanta on July 31 and ending in Reno, Nev., Aug. 6 at the classic-car show Hot August Nights.

The Texaco Everyday Performance Instant Win Game, which runs for the month of August, dangles such prizes as 10 new 2010 Chevrolet Camaros, 21 Texaco with Techron gas-for-a-year prizes, and Texaco gift cards. Texaco customers play by picking up game cards at participating Texaco stations and registering online.--Karl Greenberg

Tags: promotion, retail
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