• Variety, Thursday, July 30, 2009 10:53 PM

Nickelodeon and its sister networks will streamline their identities with a new logo scheme this fall. It will replace the well-known "splat" graphic -- which was first introduced in 1984.

The change comes as Nick rebrands Noggin into Nick Jr. and the N into TeenNick -- putting "Nick" into all of its channels' names for the first time. The new design will connect Nickelodeon, Nick at Nite, Nicktoons, Nick Jr. and TeenNick, all of which will use similar-looking lower-case logos. It's Nick's biggest makeover in 25 years.

The decision to revamp the identities came after execs started putting all of the channels' logos on the same business card, says Cyma Zarghami, Nickelodeon president. "We wanted to clean it up and allow Nick to be the stamp on all of these channels."

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