Sears Uses Facebook To Push School Campaign

  • July 31, 2009
Sears has created a new site, Campus Ready, accessed through Facebook and Sears.com to push its new back-to-school campaign, reports Crain's. It includes everything from a gift registry to enabling students to design a dorm room online to allowing them to learn more about their roommates. The goal is help the retailer reach younger shoppers. Sears has also teamed with the "Wizards of Waverly Place" star Selena Gomez to push back-to-school attire for teens and tweens.

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