• by Joe Mandese  @mp_joemandese, July 31, 2009

Industry conferences are known for unabashed plugs, but the first commercial of the day at OMMA Metrics & Measurement (from this point forward to be known on this blog as OMMA M&M) in San Francisco this morning came not from one of the many big shot media research vendors speaking here, but from MediaPost itself.

Actually, it came from MediaPost publisher Ken Fadner’s opening remarks, in which he announced a “commercial” for a new research product from MediaPost affiliate The Center for Media Research.

“I don’t want to have (opening keynoter and comScore chief) Gian Fulgoni in any fear that MediaPost is going to be a rival of comScore,” Fadner quipped, adding that the research is based on a large survey of MediaPost subscribers, and specifically on their plans for spending during 2010.

“I don’t have the results here,” Fadner teased the audience, adding that the report “covers a wide range of industries.”

He did share one finding, that, “the majority of those surveyed plan a presence in social media marketing… Whereas, across all sectors, less than half of all respondents, expect to spend money in traditional media â€" radio and print,” Fadner shared.

“The price is $499 and soon it will be available at the MediaPost Web site,” he concluded.