Austin Rachlin tells us the new AdWords interface has made a difference for business in time saving by allowing quick editing, reporting and account navigation. That's according to feedback Google has received from companies like ClickTime. Marketers at ClickTime admit that using AdWords to improve campaign performance has increased click-throughs by 31%.
In the past month, Google released spreadsheet editing to support bulk changes to keyword lists, and location extensions to simplify the local advertising process. The new AdWords interface is built on an infrastructure that lets Google develop features more quickly than in the past. There are plans to release features regularly during the coming months.