June 3 - 6, 2024
Tunnel Of Spuds
- August 4, 2009
Lay's Potato Chips created an experiential advertising campaign featuring potatoes sprouting through the ceiling of the Jackson Tunnel in Chicago. The ad was created to promote Lay's "Closer Than You Think" campaign in support of local farmers. The accompanying billboard on the sides of the tunnel read, "Our potatoes are grown closer than you think." The campaign, created by Titan Worldwide and Atomic Props & Effects, runs through Sunday.--Nina Lentini
