• October 24, 2000

MeasureCast, Inc., the first company to provide the streaming media industry with next-day audience size and demographic reports, announced yesterday that it has formed a strategic alliance with MediaAmerica Inc., the largest independent (non-broadcaster-owned) network radio advertising representative firm. The purpose of the alliance? To promote the streaming media industry, and to boost advertiser confidence in the medium, according to MeasureCast.

The MeasureCast Streaming Audience Measurement Service provides Internet broadcasters, advertisers and media buyers with audience reports that pair demographic data with true audience size - information essential to making educated advertising purchases in streaming audio and video webcasts. While existing streaming measurement companies deliver results within months of a streamed broadcast, MeasureCast is the first service to provide its customers with accurate and secure data within 24 hours.