MediaMath, developer of a digital media-buying platform, this morning said it secured $12.5 million in venture capital and debt financing, led by Safeguard Scientifics, Inc., a holding company focused
on growth-stage life sciences and technology companies. QED Investors, a fund created by Capital One co-founder Nigel Morris, and European Founders Fund. An additional $2.5 million in debt financing
was secured from Silicon Valley Bank. MediaMath said it will use the proceeds to fund its continued expansion, with a focus on technology research and product development, executive and staff
recruitment, tactical acquisitions, and geographic expansion.