Aaron Wall reminds marketers to beware of flat-rate and scam no-value SEO services. Flat-rate SEO service providers rarely build quality links, he writes.
Wall points to an analogy about contractors doing flat-rate home building to demonstrate his point. Anyone selling flat-rate SEO services sells "a service priced without exploring the market." Google AdWords, for example, doesn't sell keywords for a flat rate. The keyword auctions rise and fall with consumer demand. Wall also provides tips on finding competent SEO professionals that offer many options.