Per AHAM research, 26% of espresso/cappuccino coffeemaker owners stated that they have used their appliance significantly more in the past 1-2 years due to the economy. Also, 21% of single-serve coffeemaker owners have used more on this appliance more due to economic conditions. Only 9% of auto-drip coffeemaker owners have used their appliance more frequently.
The industry group says 57% of espresso/cappuccino coffeemaker owners said that they somewhat or strongly agree that they use their appliance to save money over coffee shop prices. AHAM says espresso/cappuccino coffeemaker owners may be saving up to $1,000 per year by brewing their coffee at home.
Per the firm, 75% of espresso/cappuccino and coffeemakers were purchased within the past 4 years.
The Portable Appliance Saturation and Usage Study is based on a nationally representative sample of more than 2,500 households on usage and product purchase factors of 17 portable appliances. The Stevenson Company conducted the study. --Karl Greenberg
advertisement
advertisement
This is about as self-serving as self-serving research gets alright.