• August 7, 2009

A new consumer research study published by the Association of Home Appliance Manufacturers (AHAM) details the impact of the U.S. economy on portable appliance usage among owners of small appliances.

Per AHAM research, 26% of espresso/cappuccino coffeemaker owners stated that they have used their appliance significantly more in the past 1-2 years due to the economy. Also, 21% of single-serve coffeemaker owners have used more on this appliance more due to economic conditions. Only 9% of auto-drip coffeemaker owners have used their appliance more frequently.

The industry group says 57% of espresso/cappuccino coffeemaker owners said that they somewhat or strongly agree that they use their appliance to save money over coffee shop prices. AHAM says espresso/cappuccino coffeemaker owners may be saving up to $1,000 per year by brewing their coffee at home.

Per the firm, 75% of espresso/cappuccino and coffeemakers were purchased within the past 4 years.

The Portable Appliance Saturation and Usage Study is based on a nationally representative sample of more than 2,500 households on usage and product purchase factors of 17 portable appliances. The Stevenson Company conducted the study. --Karl Greenberg