In an effort to introduce its new 1969 Premium jeans to the West Coast fashionistas, Gap has opened the 1969 Jeans Shop, a pop-up store on L.A.'s Robertson Boulevard, just across from the Ivy. The
1969 denim line, named for the company's debut year, starts at $59.50 and come in 12 styles -- including the Boyfriend for women and the Skinny for men -- in classic rinses and hues. The shop is
scheduled to remain in place through Sept. 27, 2009.
--Sarah Mahoney
