Marketing Sherpa interviews Rank-Mobile.com CEO Cindy Krum on what marketers can do to get their content in front of more mobile searchers. Content not optimized for the mobile Web not only
doesn't render correctly, but search engines cannot index it and mobile users are unlikely to find it.
Krum details strategies to get Web sites in shape, and discusses why relying only on optimized HTML content isn't a good idea. Topics she discusses include knowing your applications, optimizing more types of content, signaling your location, optimizing your current site, and keeping sites simple.