Cadbury's Stride Rescues Video Game Arcades

  • August 11, 2009
Cadbury's Stride gum is looking to rescue the old-school video game arcade with a new "Save the Arcades" program.

The brand has targeted four arcades -- in Austin, Texas.; DeKalb, Ill.; San Rafael, Calif., and Nashville, Tenn. -- and is encouraging consumers to log on to www.savethearcades.com, play a game and donate the points to one of the four arcades.

The arcade with the most points at the end of the promotion will receive $25,000.--Aaron Baar

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