Volkswagen of America: AOR In Review
Aug 17, 2009, 3:29 PM
Volkswagen of America is placing its agency of record assignment up for review. That business is currently managed by Crispin Porter + Bogusky. Volkswagen has not selected a list of agencies that will be considered, but CPB has been invited to pitch. Volkswagen has contracted with Roth Associates to begin the review process. Volkswagen of America's goal of reaching sales of 800,000 by 2018 will be aided by introducing new models.