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Sony Tries Humor In Campaign; Delays Launch Of Ultrathin TV

Sony Electronics will announce today that star quarterback Peyton Manning and start crooner Justin Timberlake are teaming up in a humorous holiday campaign designed to move products like camcorders, digital books, TV sets, Blu-ray disc players, notebook computers and cameras, Stuart Elliot reports. The ads expand on a campaign launched last fall that features celebrities such as Manning, writer Amy Sedaris and Academy Award cinematographer Dion Beebe.

The company could use a little humor, Daisuke Wakabayashi reports in the Journal, given that it's delaying the launch of a new ultrathin model until the TV division returns to profitability. The company needs to hit it big with OLED -- or organic light emitting diode television -- but it feels that the timing is bad for a high sticker price and it can't afford to subsidize a loss.

Sony Ericsson, meanwhile, is appointing Bert Nordberg as co-president of the troubled Swedish-Japanese telecoms group. Nordberg has been the head of Silicon Valley at Ericsson, the wireless equipment maker. Hideki "Dick" Komiyama, Sony Ericsson's current president, will retire at the end of the year, Emily Ford reports in The Times.

Sony president Sir Howard has been appointed chairman of the board.

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