• Adweek, Tuesday, August 18, 2009 9:53 PM

Univision CEO Joe Uva says that the TV ad market appears to be stabilizing, based on current scatter market spending. Uva reports that Univision's upfront market is still in its early stages with only a handful of deals completed so far. Based on those early deals Univision appears to be "outpacing results" of the English-language broadcasters that reportedly dropped prices 2-5% or more.

Categories where spending has improved recently include packaged goods, quick-service restaurants and telecommunications. There is not a lot of movement in the auto category, Uva says.

As far as quarterly results go, Univision reported a 4% revenue decline to $520 million, with a net loss of $30 million. For the same period a year ago the company reported a net loss of $101 million. For the first six months of the year, revenue was down 8% to $930 million, with a net loss of $83 million, versus a loss of $266 million for the first six months of 2008.

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