• New York Observer, Wednesday, August 19, 2009 10:36 PM

As McKinsey consultants evaluate the Condé Nast empire, they are paying special attention to Anna Wintour's Vogue and Klara Glowczewska's Condé Nast Traveler. Those two magazines have been getting a close examination in order to potentially serve as models for how the company will revamp its business, say insiders. It is expected that lessons learned from those two studies will inspire what changes are made throughout the organization.

Why those two? Vogue, the ad-heavy breadwinner, is seen as being reflective of a bigger magazine. Traveler, with its moderately hefty staff, is smaller than Vogue and considered reflective of a midsize magazine. Also, as Condé Nast tries to catch up with competition on the Web, both Vogue and Traveler are illustrative of the company's unusual Web strategy: Vogue is represented online by style.com and Traveler by concierge.com., rather than by their own brand names.

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