• USA Today, Thursday, August 20, 2009 10:28 AM

Customers found JetBlue's $599 "All You Can Jet" promotion so irresistible that the carrier had to pull the plug on the offer yesterday, a couple of days before it was scheduled to end. The deal offered travelers all the flights they could take among the airline's 56 cities between Sept. 8 and Oct. 8.

As noteworthy as the deal itself was the publicity it stirred, writes Ben Mutzabaugh, getting play from everybody from NBC's "Today Show" to Perez Hilton. TV stations, newspapers, Web sites and blogs were still running with the story a week after it was announced.

"I'm totally surprised by the amount of attention the promotion has earned," says Forrester Research's Henry Harteveldt. "It's an extremely creative promotion, though, and creativity is something sadly absent from airline marketing and promotions."

Read the whole story at USA Today »