Around the Net

Rentrak to Launch Mobile Ratings for Flo TV

  • Mediaweek, Thursday, August 20, 2009 10:55 PM
Rentrak has struck a deal to provide mobile TV ratings for Flo TV, a subscription mobile TV service that offers programming from CBS, ESPN, Fox and NBC Universal. The deal expands Rentrak's TV Essentials services, which provide measurements based on set top box data into the mobile platform. The Rentrak viewership data will be used by Flo TV to sell advertising and better understand mobile TV viewing patterns.

Flo TV, a Qualcomm subsidiary, offers full-length simulcast and time-shifted TV programming. Available via AT&T and Verizon Wireless, Flo TV is currently available in 84 markets, rolling out to 109 markets by the end of the year. Later this year Flo TV and Rentrak plans to share the research data with their programming partners.

advertisement

advertisement

Read the whole story at Mediaweek »

Next story loading loading..