• Bloomberg, Sunday, August 23, 2009 8:26 PM

The Dow Jones Industrial Average may get a new name if News Corp. follows through on its plans to sell its stock-index business. The Wall Street Journal, owned by News Corp., has reported that the company is exploring a sale of the unit. MSCI Inc., a former unit of Morgan Stanley, NYSE Euronext and Bloomberg LP, the parent of Bloomberg News, are potential candidates.

Goldman Sachs Group Inc. was hired to evaluate deals that may fetch $700 million and prompt a new moniker for the flagship index. The Dow Jones Industrial Average, a 30-stock benchmark for the U.S. market, was created in 1896 by Dow Jones co-founder Charles Dow.

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