• Chicago Tribune, Monday, August 24, 2009 10:44 AM

Burger King has joined Carl's Jr. in attacking the Golden Arches over the size of its burgers, Mike Hughlett reports. It is temporarily promoting a $1 double cheeseburger that it says is bigger than McDonald's biggest-selling U.S. sandwich.

In one ad, one young man wants a BK double cheeseburger; his pal says he wants McDonald's because he has "tiny hands" and is afraid that BK's larger double cheeseburger will make them look "even tinier." McDonald's spokeswoman Ashlee Yingling responds that "the attention from our competitor is flattering."

Late last year, McDonald's raised the price of its double cheeseburger to $1.19 from $1, while adding a second double cheeseburger with only one slice of cheese that still costs $1. BK's double cheeseburger normally costs more than $2, and franchisees twice last month voted down a $1 cheeseburger promotion.

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