Business Cards 2.0
I can't recall the last time I gave someone my business card. It's been awhile. Nowadays, people usually ask for an email address, if you're findable on Facebook or Twitter handle. Yet business cards remain a necessity, regardless of how often they're distributed. If we didn't have business cards, what would Patrick Bateman do?
Here's a look at business cards that stand out and stay memorable, without getting too gimmicky, in this digital age.
AGRIE Paint Services: This Company's business card received prime treatment from Extreme Group, Toronto. Each card is painted over and contact information is revealed when painter's tape is pulled back. Clever idea, now try Googling the company. Hopefully you'll have better luck than I had. There are plenty of mentions of the company, except they all concern the business card initiative. I was unable to find an actual Web site to match the card. SEO fail.
Cards of Change: I wrote about this site in May. Its concept is simple. Laid-off workers edit their own business cards by updating their contact information, adding something positive to a negative situation. People appreciating the smaller things in life and traveling are two topics found on numerous cards. According to the site, Cards of Change is becoming a book. Is it the PostSecret for the unemployed?
Lush Lawn and Property Enhancement: This Michigan-based company was green back in 2007. Business cards, crafted by Struck, doubled as seed packets. Email addresses, however, failed to appear on the cards, which cost 75 cents each to produce. Make sure this card doesn't make its way to the washing machine by mistake...
AdsofTheWorld.com introduced me to an additional pair of business cards that I couldn't stop thinking about. The first one came from massage therapist Derek Royer. The card is made from cloth and tied in a knot. If you want to know the therapist's name, you need to unknot the cloth. My first reaction was, this is brilliant. What a great idea. Then I let the idea marinate and realized I'd be really screwed if I was in desperate need of a massage therapist and pain relief hinged on my untying a cloth knot. Leo Burnett Canada created the "knotty" card.
Then there are the cards from BC Adventure Survival Training, which live up to the company's purpose by being made from beef jerky. That's right, edible business cards, good for a year and handy in emergency situations. So what if you eat the company's name? Sticky situation averted! Store this card in a clean place. Your wallet? Not so clean. Rethink Canada created the card.
Moral of this column: Canadians dig funky business cards.