Danny Sullivan joins in on the SEO backlash Fox News created after publishing the article "Top Online Marketing Jobs to Leave You Friendless." Sullivan explains the article incorrectly compares "search engine optimizer" to "scamming" search engines. "Fox, of course, actually means spamming search engines," Sullivan writes. "But that's one of the many things they get wrong."
Sullivan provides a long list of examples demonstrating Fox News's use of SEO, suggesting the editor and writer involved in the story lacked SEO training, or at the very least, some sort of education about SEO.