Target Signs Deal With ITunes

  • August 25, 2009
Target says it has a deal with the iTunes Store that gives Target an area on iTunes, at www.itunes.com/target, for exclusive album content.

The first album to be featured will be Pearl Jam's forthcoming ninth studio album, Backspacer. Scheduled for release on Sept. 20, Backspacer will be available in the U.S. exclusively through Target, Target.com, iTunes, Pearl Jam's Ten Club website and independent retailers.

Through Sept. 20, guests who pre-order Backspacer on iTunes will receive an instant download of lead single "The Fixer." As part of the launch, Pearl Jam will also premiere their music video for "The Fixer" on iTunes as a free download.

Accessible through the iTunes Store (www.itunes.com) and Target.com, the Target area on iTunes will have exclusive album content such as bonus tracks, behind-the-scenes video footage, Apps for iPhone or iPod touch.--Karl Greenberg

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