News Brief
Stonyfield Farm Yogurt Sponsors U.S. Open
Aug 25, 2009, 6:34 PM
Stonyfield Farm has signed a one-year sponsorship agreement with the U.S. Open to promote its Oikos Organic Greek Yogurt at the tennis tournament.
The yogurt will receive significant signage in Arthur Ashe Stadium at the world's highest-attended annual sporting event. The sponsorship includes a sampling program from a dedicated promotional booth on-site at the U.S. Open, as well as multiple mobile carts. Stonyfield will hand out tens of thousands of four-oz. samples of Oikos in flavors including strawberry, blueberry, honey, plain and vanilla.
Stonyfield also will serve as a presenting sponsor of "U.S. Open Live," the live-streaming event on USOpen.org.
The 2009 U.S. Open will be held Aug. 31 through Sept. 13. The tournament will be broadcast by CBS, ESPN and Tennis Channel.--Tanya Irwin
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
Be the first to comment on "Stonyfield Farm Yogurt Sponsors U.S. Open "
Leave a Comment