• Paid Content, Wednesday, August 26, 2009 2:41 PM

Jim Spanfeller, the outgoing president and CEO of Forbes.com, argues that there is "fundamentally" no difference between online and offline ad pricing, and the notion that there is "has grown out of a variety of misconceptions that have worked to radically slow the eventual migration of ever-larger advertising budgets online." Spanfeller also makes the case that the rampant rise of remnant ad units is crippling the industry, and publishers -- online and off -- need to make better use of research that shows that almost all positions in magazines and newspapers have a similar influence on readers.

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