The Pedigree site entices visitors with their amusing videos of "crazy pet owners," which debuted at the Super Bowl and then encourages dog lovers to do a little good: for every video that is viewed, Pedigree donates one bowl of food to a local shelter. For those looking to for a new dog, Pedigree encourages visitors to adopt from local shelters by offering info and photos of impounded dogs in your area. Not sure what dog is right for you? Answer a few questions about your home and lifestyle and browse hundreds of different breeds. Proud owners can send in a photo of their pup to be a part of the "Million Dog Mosaic:" zoom in or search by your dogs name to find it among the 25,000 sent so far.
Catapult: Heather Huffnagle, Management Supervisor; Rich Magalik, Creative Director; Rob Kurfehs, Senior Art Director; Brian Garofalo, Web Designer; Neil Needleman, Copywriter; Andrew Ganat, Designer Direct/Interactive Services; Brandon Fitzpatrick, Interactive Developer; Justine Pujo, Senior Producer.