Catapult Action-Biased Marketing - Mars Petcare, US / PEDIGREE®
Mars Petcare, US / PEDIGREE®
Finalist Advertising/Promotion Web site or Microsite
The Pedigree site entices visitors with their amusing videos of "crazy pet owners," which debuted at the Super Bowl and then encourages dog lovers to do a little good: for every video that is viewed, Pedigree donates one bowl of food to a local shelter. For those looking to for a new dog, Pedigree encourages visitors to adopt from local shelters by offering info and photos of impounded dogs in your area. Not sure what dog is right for you? Answer a few questions about your home and lifestyle and browse hundreds of different breeds. Proud owners can send in a photo of their pup to be a part of the "Million Dog Mosaic:" zoom in or search by your dogs name to find it among the 25,000 sent so far.
Catapult: Heather Huffnagle, Management Supervisor; Rich Magalik, Creative Director; Rob Kurfehs, Senior Art Director; Brian Garofalo, Web Designer; Neil Needleman, Copywriter; Andrew Ganat, Designer Direct/Interactive Services; Brandon Fitzpatrick, Interactive Developer; Justine Pujo, Senior Producer.