• by dave.b , Max Kalehoff , August 28, 2009

One of the biggest overnight sensations in mainstream media and marketing circles has been mommy bloggers. They've stirred up a hurricane of excitement and controversy, but now it's time for daddies to enjoy the spotlight.

That's right. And that's why I've agreed to participate in Sony Electronics' DigiDads Project. Over the next few months, several tech-savvy daddy bloggers, including me, are going to test some of Sony's gear and share our experiences while collaborating on some fun projects.

Why did I join? The project aligns with my interests and values: First, I work as a marketer at a technology start-up, and stepping into the ring in this role will provide me with unique perspective into blogger outreach. Second, I frequently write about media and technology, regardless. Third, I'm a new dad with two babies, and this status influences everything about me. That status is the lens through which I interpret the world.

Of course, my family goes through a lot of gadgets to create photos and videos of our life. We share our works with friends and family via the Internet, and we enjoy them privately in one of the coolest digital media rooms (which I curate constantly). We love gadgets, so we thought it would be fun to test-drive some of Sony's latest gizmos. 

For the record, we dads are only borrowing and reviewing Sony products. Then we're giving them back. We like trying cool new stuff. Even more, we like providing honest, useful feedback on what's cool and what's not with our friends and readers. There's no payola here. I'm independent, and so are my fellow daddy bloggers in the project.

If you're interested in following along, you can do so here on my personal marketing and parenting blog. Either way, I plan to share my learnings in this column at the end of the program, to benefit you.

Until then, what are your thoughts on blogger outreach?