AvatarLabs - Paramount Pictures, Star Trek
Paramount Pictures, Star Trek
Finalist Home Page Takeover
The AvatarLabs Star Trek takeover was aimed to revive the stale 40-year-old franchise (well, stale to the non-Trekker nerds). So they set the Starship Enterprise on course to blaze through the MTV.com home page. Launching on the day of the film's release, the takeover used Papervision technology to give the effect that the sites' content was being sucked into the warp wake of the Enterprise as it zoomed through the page towards viewers, then followed that up with a huge title treatment and messaging that reminded audiences the movie was in theaters.
Avatar Labs: Rex Cook, Creative Director; Laura Primack, Art Director; Chris Chung, Producer; Joshua Golsen, Developer; James Safechuck, Developer. Paramount Pictures: Bryan Warman, Executive Director at Interactive Marketing; Josh Lawson, Producer of Interactive Marketing; Amy Powell, Senior Vice President of Interactive Marketing.