2 Former Publicis Execs Join Rentrak

  • August 27, 2009
Two former Publicis executives have joined media research company Rentrak. Bruce Goerlich, past president of strategic resources at Zenith Optimedia N.A., becomes research officer. Michael Vinson joins as vice president, statistical science and analytics. Vinson was previously senior vice president and managing director of digital insights and analytics at Starcom MediaVest Group.
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