Condé Nast Digital - Mercedes-Benz, "Live-Well Dashboard"
Mercedes-Benz, “Live-Well Dashboard”
Username: cnd Password: Creative1
Finalist Rich Media: Single Execution
Mercedes' "Live-Well Dashboard" was created to emphasize that, despite its small size, the new Mercedes-Benz GLK-Class is the definition of style and refinement. As proof, the rich media banner ad offers articles, videos, and pictures, all aggregated and updated weekly by CondéNast, and meticulously categorized for ease of access. Content can even be ranked according to its usefulness and the design of the ad mirrors the sleek, strong design of the car itself, creating an immersive experience. So immersive, in fact, that the ad boasted an average brand interaction of 42.94 seconds and a CTR of 0.24%.
CondéNast Digital: Michal Shapira, Executive Director Creative Services; Chris Paul, Senior Client Services Manager; Tanvir Haider, Director of Flash Development; Tony Landa, Senior Production Manager; Alejandro Santandrea, Art Director; Matt Chock, Designer; Eric Scott, Developer; Matthew Homeijer, Flash Programmer. Mercedes-Benz USA: Beth Lange, Digital Media Specialist.