• by OMMA Magazine Writers , September 15, 2009

Saatchi & Saatchi LA
Toyota Motor Sales U.S.A., Inc., Toyota Tundra Field Goal Game
http://tmspreview.com/tundra_game/
Finalist Rich Media: Single Execution

Targeted squarely at the obsessive fantasy football set, the Toyota Tundra Field Goal Game ad gave users the opportunity to use the Tundra's powerful 401-pound-per-foot torque capability to toss a 700-pound steel football through some goal posts. Then, as each goal was made, the distance was increased, escalating until the game had you launching fridges from outside the stadium. This addictive ad succeeded on multiple fronts, highlighting the impressive torque of the Tundra, mobilizing an already obsessive fan base, and in spreading the word by allowing users to challenge their friends for top score.

Saatchi & Saatchi LA: Harvey Marco, Executive Creative Director; Scott Huebscher, Creative Director; Erek Vinluan, Art Director; Bob Fremgen, Copy Writer; John Lisko, Executive Media Director; Ginny Kollewe, Group Director, Strategic Planning; Bruce McDermott, Group Manging Director; Clifton Atkinson, Interactive Media Director; Chris Nicholls, Interactive Associate Media Director; Chris Thornton, Interactive Media Supervisor; Matthew Pollock, Producer; Christopher Howard and Daniel Winjum, Interactive Media Planners. Colorfield: Patrick Liem, Creative Director;. Pointroll: Garlin Smith, Account Director; Sandra Dolson, Account Manager.