Deadline - Walt Disney Studios Home Entertainment, WALL-E
Walt Disney Studios Home Entertainment, WALL-E
Finalist Rich Media: Campaign
Leave it to Pixar and Walt Disney Studios to dream up (along with Deadline) an advertising campaign with plenty of character. In this case, that character is Wall-E, central star of a series of ads designed to tout the Pixar movie's move to Blu-ray and DVD. The campaign was comprised of several rich media components that culminated in a takeover of Amazon.com. Shoppers could play a widgetized game of three cups with the lovable robot or just sit back and watch an animation of Wall-E clumsily cracking the computer screen. It is an endearing animated treat that perfectly compliments the hit movie.
Deadline: Matthew Hockman, Producer; Eric Kahn, Creative Director. Walt Disney: Mia Fletcher, Sr. Campaign Manager.