• by OMMA Magazine Writers , September 15, 2009

Razorfish's SEO campaign for U.S. News & World Report generated a rise in overall organic search by 74 percent, and 80 percent increase in page views, since the campaign launch through a Web site redesign and link building strategy. Vertical search traffic from Google News improved by 500 percent, and the site experienced a 1,000 percent traffic increase from social bookmarking sites since adding social tags. As part of the U.S. News site redesign, Razorfish included social bookmarking badges and feeds. The strategy meant to tap link popularity and social media as other sources to drive search.

Razorfish: Ray Rosti, SEO Group Director; Thanh Duong, Senior SEO Analyst.