Situation Interactive - Next to Normal, "Next to Normal, the Twitter Performance"
Next to Normal, “Next to Normal, the Twitter Performance”
Finalist Social: Use of Twitter
The curtain rises, cue the music... send the tweet? Situation Interactive successfully drove conversation about social media in the theatre world by truly giving Broadway fans a peek inside. By performing Next To Normal on Twitter the team won over 500,000 followers - and growing. The show was nominated for 11 Tony awards. Next To Normal shines because they engaged their followers, they didn't just aggregate tweets and promote the message. The production's attendance and gross steadily increased, week by week, and, the week of June 8, the original cast recording made the Top 10 Albums on iTunes and Amazon.
Situation Interactive: Tom Lorenzo, Interactive Director; Jeremy Kraus, Account Supervisor; Brian Yorkey, Librettist/Lyricist; Aaron Coleman, Senior Copywriter; Steve Rovery, Senior Designer; Ashley Guillaume, Designer; Jessica Dacchille, Assistant Account Executive; Chris Powers, Creative Director; John Lanasa, Director of Account Services — East; Damian Bazadona, President; Kevin Kitzpatrick, Senior Project Manager.