Aflac-Aflac, "Aflac Social Duck Twitter Page"
Aflac, “Aflac Social Duck Twitter Page”
Finalist Social: Use of Twitter
The "Aflac" honk is one of the most recognizable brand sounds in America. Give that duck a Twitter handle and you get a ducks-eye-view of the human world and quacky promotion of Aflac's sponsorships and philanthropies. Tweets like "Aflac All-American activities support pediatric cancer research efforts. Let's have a nationwide philanthropy high-five" and "I'll have to run the numbers when I get home, but I think that Paris might be the international capital of sm," plus utilization of tools like twitpic and yfrog photos from duck level were some ways they pumped up the charm. Twitter followers were lower relative to the cleverness this waterfowl delivered. Once Aflac uses their 15/30 spots to drive traffic to this ducky buddy, the situation may change.
The Zimmerman Agency: Mike McHargue, Stratton Glaze, Hunter Savage. Aflac: Jeff Charney, Al Johnson, John Laughbaum, James Wisdom, Jennifer Walker.