Aflac-Aflac, "Aflac Social Duck Twitter Page"
Aflac, “Aflac Social Duck Twitter Page”
http://twitter.com/aflacduck
Finalist Social: Use of Twitter
The "Aflac" honk is one of the most recognizable brand sounds in America. Give that duck a Twitter handle and you get a ducks-eye-view of the human world and quacky promotion of Aflac's sponsorships and philanthropies. Tweets like "Aflac All-American activities support pediatric cancer research efforts. Let's have a nationwide philanthropy high-five" and "I'll have to run the numbers when I get home, but I think that Paris might be the international capital of sm," plus utilization of tools like twitpic and yfrog photos from duck level were some ways they pumped up the charm. Twitter followers were lower relative to the cleverness this waterfowl delivered. Once Aflac uses their 15/30 spots to drive traffic to this ducky buddy, the situation may change.
The Zimmerman Agency: Mike McHargue, Stratton Glaze, Hunter Savage. Aflac: Jeff Charney, Al Johnson, John Laughbaum, James Wisdom, Jennifer Walker.
Recent OMMA Magazine Articles
-
Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch ...
-
Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as ...
-
Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
The reason this company keeps winning, year after year? It’s taken its magic far beyond traditional ...
-
Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the ...
-
Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
-
Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
-
Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
-
Ed:Blog Dec. 5, 4:38 p.m.
While choosing OMMA Agency of the Year winners is never easy, making the final cuts this ...
-
Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
-
Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...
Be the first to comment on "Aflac-Aflac, "Aflac Social Duck Twitter Page""
Leave a Comment