Deep Focus - HBO, "Eastbound & Down Kenny Powers Powerisms"
HBO, "Eastbound & Down Kenny Powers Powerisms"
Finalist Social: Use of Widgets
Deep Focus and HBO created a Facebook audio widget tailored to the witticisms of Kenny Powers of HBO's Eastbound & Down. ("Hey babe, wanna go back to MySpace?") With a sublimely ridiculous outlook on life, Powers' brand of humor is delivered in quick bursts, making it well suited to the viral, content-sharing world of social media. Since being launched in Feb. 2009, the widget has been clicked on 1.5 million times and helped drive up fans of Powers' Facebook page to 214,000 and counting.
Deep Focus: Danielle Knopf, VP Social Media; Mickey Cloud, Account Executive; Steve Isaacs, Creative Director. HBO Marketing: Zach Enterlin, VP of Marketing; Taryn Winkelman, Marketing Manager; Talia Gerecitano, Marketing Coordinator, HBO; Sabrina Caluori, Director, Marketing and Promotions, HBO.com; Lindsey Pearl, Marketing Manager, HBO.com.