• by OMMA Magazine Writers , September 15, 2009

To keep the scuttlebutt at a maximum for the premiere of Gossip Girl's second season on The CW, OMD viewers were able to opt-in to receive text messages from the Gossip Girl herself (OMG!) that were identical to the text messages the characters were receiving on-air, and in real time. Plus, fans could engage with an online widget to send a Gossip Girl call to their friends from the main defamer herself, Kristen Bell. The premiere outperformed the 2007 season average by 44% on young adults - its best ratings ever with Adults / Women 18-34. And, averaged 3.4MM viewers, 1MM higher than last season's average.

OMD: Susie Vye, Group Account Director; Jackie Stasi, Group Director, Digital; Jon Haber, Director, Ignition Factory.