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Hearst Magazines Digital Media - Target, Holiday Elves

Hearst Magazines Digital Media
Target, Holiday Elves 
http://advertising1.goodhousekeeping.com/target-iac/
Finalist Apparel, Fashion


The kitschy campaign, "Target Elves," by Hearst Digital Media, tied in social shopping site Kaboodle.com to Target during the holiday season. Interactively, the site gave engaged, preexisting members of the Kaboodle community their own profile, and asked them to make personalized, digital flipbooks of their favorite Target products. Users of the site got as busy as, well elves at Christmastime, voted on their favorite products, added them to their own shopping lists, and voila! Target was well integrated.  The one giveaway per week didn't hurt either.

 

Hearst Magazines Digital Media: Shari Gunn, VP Advertising & Business Development, Kaboodle; Kristine Welker, Sales & Marketing; Jennifer Nowak, Marketing Manager. 

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