MTV Networks - AT&T, "$5 Cover"
AT&T, “$5 Cover”
http://www.fivedollarcover.com/
Finalist Technology
MTV and AT&T's multiplatform approach to hyping $5 Cover - a new MTV franchise created by Hustle and Flow director Craig Brewer - was relentless, utilizing countless angles to hit consumers on-air, online, and on the ground. The site for the short-form dramatic web series has over 70 pieces of content, from short documentaries to music videos, and it was featured on iTunes, MSN, Veoh, game consoles and more. Plus, the show used artists on "Live and Mobile from SXSW" on mtv.com to stream live coverage of the music festival on their AT&T mobile devices.
MTV: John Shea, Executive Vice President, Integrated Marketing & Partnerships, Music & Logo; Kate Keough, Vice President, Integrated Marketing; Michael Scogin, Vice President, MTV Wireless; Anna Liza Bella, Vice President, Integrated Marketing; Benjamin Wagner, Vice President, MTV News; Asher Rapkin, Manager, Integrated Marketing; Karen Schuchardt, Director, Key Accounts Sales, MTVN Digital; David Gale, Craig Brewer, Executive Producer; David Harris, Producer; Jen Ringel, Co-Producer.
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