The Martin Agency - Newseum, "Where the News Comes to Life"
Newseum, “Where the News Comes to Life”
Finalist Media & Entertainment
Tasked with building awareness of the Newseum's new location and expanded offerings on the National Mall in Washington, D.C.,, The Martin Agency created viral videos, a new Web site and rich media ads that coordinated with local print and out-of-home ads. Online ads and viral videos drove ticket sales and awareness, leading to record-setting attendance during its first weeks.
The Martin Agency: Joe Alexander, Creative Director; Amy Elkin, Senior Art Director; Mark Brye, Designer; David Grindon, Art Director; Kevin Dunleavy, Copywriter; Chris Harrison, Interactive Developer; Eric Hanson, Senior Digital Producer; Earl Cox, Chief Strategy Officer; Tracee Wilson, Account Coordinator; Renee Mansfield, Project Manager; Carol Gordon, Account Manager; Jenny Schoenherr, Print Producer; Julie Sanders, Senior Art Producer.